100/5000

This week, Indiewire.com published its list of the Best Undistributed Films in their year end critics poll. More than 160 critics voted. Altogether, around 275 films made the list. Granted, some of these films have gotten distribution deals that have not yet been announced but, according to the site, the top five films, those that were mentioned the most, do not, at this time, have deals for theatrical distribution.

During the spring, summer and fall of 1988, I worked on two feature films, a low-budget indie (around 1.5 million dollars) and a moderately budgeted (around 20 million dollars) studio film. Both films were released in theaters, have played on TV and gotten home video releases.

Maybe it really was a simpler time or maybe I am just naive but today, even with all the avenues for film distribution -- VOD, online, theatrical, cable and on and on -- it seems like it’s harder to get a film out there. Maybe the movies are just not that good.

Everywhere I turn, I hear about an actress or actor friend shooting this film or that film and everyone seems to be a director or a producer promoting their new film as they are shooting it --- sometimes even long before they start shooting. I understand that marketing buzz, building brand awareness and consumer interest is the name of the game but it sometimes seem like that is the only thing happening. I hear about all these films in the pre-production, then production stage and then what, they’re gone.

So many of these film just seem to disappear without getting much, if any kind of “proper” release -- much less a theatrical run.

Maybe I am old school in thinking that having a movie shown in a movie theater is the ultimate goal. However, film is a public art, it succeeds when people see it and I am not just talking about having a screening at a bar for friends and family. Now, much as I love to see a movie on the big screen, I have to admit that I don’t go to movie theaters as much --- honestly, the picture and sound quality on my TV or computer is better.

Still, for me, a theatrical screening -- even if it is just at a film festival or two -- is the gold standard. Maybe I am small minded in thinking like this but, if I bust my butt and break the bank to make a film, it means more to me to have people make an effort to go see it in a theater than it does to know that they are clicking a button on their computer and watching it while they are checking their e-mail.

For some people, having a screening of their film -maybe renting out a screen at the local art house theater - for friends and family is as good as it will ever get. For some people, the gold standard is breaking even, maybe even having something to hand over to their investors.

If you really want to know what my feelings on the matter, I want to make a film that does “well enough” critically and/or commercially to inspire someone to back me on another film and the film after that one and the film after that one and so on.

I have never been a big fan of writer-director Edward Burns’ work but I have always been interested in his career --- from the legendary “pay the rent or enter ‘Brothers McMullen’ in Sundance?” story to his more recent forays into micro-filmmaking (his new film "Newlyweds" was shot for $9000.00) and promoting VOD as the saving grace for indie filmmakers.

I have been watching the business of indie films and how they get to their audience almost as long as I have been watching indie films. In the “anyone can make a film” era, saying that you are making a film does not carry much weight with me. Telling me that your film screened at a reputable festival, got picked up by distributor with muscle or even, yes, that it’s been downloaded/whatevered 500 times is going to impress me.

So, whether or not my thinking is stuck in the past is less of an issue for me. The Hollywood Economist Blogspot estimates that, worldwide, there are 4000 - 5000 independent features made each year and, of that number, only 2% will be purchased for distribution. Making a film is half of the battle, maybe not even half. Getting people to see your film is the real trick.

Of course, I will still look through the behind-the-scenes photos that you post on facebook and wish you the best.